Competitive Analysis Framework
Create detailed competitive analysis and positioning
competitive-analysis-framework
Create detailed competitive analysis and positioning. Use when launching a new product, planning positioning, or identifying differentiation opportunities.
When to Use
- Launching a new product or entering a market
- Planning your product positioning and differentiation
- Investors or stakeholders asking about competition
- Identifying feature gaps and opportunities
- Understanding competitive threats and advantages
What This Skill Does
Creates comprehensive competitive analysis covering features, positioning, strengths, weaknesses, and identifies differentiation opportunities.
Instructions
Help me create a comprehensive competitive analysis for [your product] by:
-
Identifying key comparison dimensions:
- Core features and capabilities
- Pricing strategy and model
- Target market and ideal customer
- Technology stack and architecture
- UX/UI approach and design philosophy
- Go-to-market strategy
-
Analyzing these competitors: [Competitor 1] [Competitor 2] [Competitor 3]
-
For each competitor, highlight:
- Unique value proposition
- Market positioning
- Key strengths
- Notable weaknesses
- Feature gaps compared to your product
-
Providing recommendations:
- Differentiation opportunities
- Potential positioning strategies
- Feature priorities to stay competitive
- Market segments they're missing
Your product context: [Describe your product, target users, and what you know about competitors]
Best Practices
- Focus on 3-5 direct competitors (not the whole market)
- Include both established players and emerging startups
- Look at actual product usage, not just marketing claims
- Consider both feature parity and differentiation
- Analyze pricing in c...
Install via CLI
Run one command in your terminal. Works with Claude Code and other AI assistants that support the Skills CLI.
Install just this skill
npx skills add pmprompt/claude-plugin-product-management --skill competitive-analysis-framework
Or install all 28 skills
npx skills add pmprompt/claude-plugin-product-management
Manual Install (Advanced)
Create the skill file manually. Recommended for advanced users who want full control.
Create the skill file
Run this command to create the directory and SKILL.md file:
mkdir -p .claude/skills/competitive-analysis-framework && touch .claude/skills/competitive-analysis-framework/SKILL.md
This creates the directory and an empty SKILL.md file.
Open the skill file
Open the SKILL.md file in your favorite editor:
nano .claude/skills/competitive-analysis-framework/SKILL.md
Or use code .claude/skills/competitive-analysis-framework/SKILL.md for VS Code
Add the content
Copy the skill content and paste it into the SKILL.md file:
Then save the file. Now you can use the skill by typing /competitive-analysis-framework in your AI assistant, or it will automatically use it when relevant.
Using a different AI assistant?
.claude/skills/
.opencode/skills/
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Go Beyond Copy-Paste
This skill is great for Claude. But with PMPrompt Pro, you can generate Product Discovery documents instantly in your browserβno setup, no context switching.