Product Discovery 10 uses

Competitive Analysis Framework

Create detailed competitive analysis and positioning

Name: competitive-analysis-framework

Create detailed competitive analysis and positioning. Use when launching a new product, planning positioning, or identifying differentiation opportunities.

When to Use

  • Launching a new product or entering a market
  • Planning your product positioning and differentiation
  • Investors or stakeholders asking about competition
  • Identifying feature gaps and opportunities
  • Understanding competitive threats and advantages

What This Skill Does

Creates comprehensive competitive analysis covering features, positioning, strengths, weaknesses, and identifies differentiation opportunities.

Instructions

Help me create a comprehensive competitive analysis for [your product] by:

  1. Identifying key comparison dimensions:

    • Core features and capabilities
    • Pricing strategy and model
    • Target market and ideal customer
    • Technology stack and architecture
    • UX/UI approach and design philosophy
    • Go-to-market strategy
  2. Analyzing these competitors: [Competitor 1] [Competitor 2] [Competitor 3]

  3. For each competitor, highlight:

    • Unique value proposition
    • Market positioning
    • Key strengths
    • Notable weaknesses
    • Feature gaps compared to your product
  4. Providing recommendations:

    • Differentiation opportunities
    • Potential positioning strategies
    • Feature priorities to stay competitive
    • Market segments they're missing

Your product context: [Describe your product, target users, and what you know about competitors]

Best Practices

  • Focus on 3-5 direct competitors (not the whole market)
  • Include both established players and emerging startups
  • Look at actual product usage, not just marketing claims
  • Consider both feature parity and differentiation
  • Analyze pricing in c...

Install via CLI

Run one command in your terminal. Works with Claude Code and other AI assistants that support the Skills CLI.

Install just this skill

Terminal
npx skills add pmprompt/claude-plugin-product-management --skill competitive-analysis-framework

Or install all 28 skills

Terminal
npx skills add pmprompt/claude-plugin-product-management

Manual Install (Advanced)

Create the skill file manually. Recommended for advanced users who want full control.

1

Create the skill file

Run this command to create the directory and SKILL.md file:

mkdir -p .claude/skills/competitive-analysis-framework && touch .claude/skills/competitive-analysis-framework/SKILL.md

This creates the directory and an empty SKILL.md file.

2

Open the skill file

Open the SKILL.md file in your favorite editor:

nano .claude/skills/competitive-analysis-framework/SKILL.md

Or use code .claude/skills/competitive-analysis-framework/SKILL.md for VS Code

3

Add the content

Copy the skill content and paste it into the SKILL.md file:

Then save the file. Now you can use the skill by typing /competitive-analysis-framework in your AI assistant, or it will automatically use it when relevant.

Using a different AI assistant?

Claude Code: .claude/skills/
OpenCode: .opencode/skills/

Related Skills

Go Beyond Copy-Paste

This skill is great for Claude. But with PMPrompt Pro, you can generate Product Discovery documents instantly in your browserβ€”no setup, no context switching.

Generate in one click Save to documents Export to PDF/Word