Product Requirements Document (PRD) Template Guide & Examples [2025]

A well-crafted Product Requirements Document (PRD) is essential for successful product development. This comprehensive guide includes battle-tested PRD templates from leading tech companies, with detailed breakdowns and practical tips for each approach.

Whether you're a seasoned product manager or just starting out, you'll find templates suitable for any project scope - from startup MVPs to enterprise-scale products.

Last Updated: February 24, 2025 • 15 min read

What Makes a Great PRD Template?

Core Components

Essential Elements

  • ✓ Clear problem statement
  • ✓ Target user personas
  • ✓ Success metrics & KPIs
  • ✓ Feature requirements
  • ✓ Technical specifications

Strategic Elements

  • ✓ Business objectives
  • ✓ Market analysis
  • ✓ Resource requirements
  • ✓ Timeline & milestones
  • ✓ Risk assessment

Key Characteristics

Clarity

  • • Clear objectives
  • • Structured format
  • • Consistent terminology
  • • Visual aids

Flexibility

  • • Adaptable sections
  • • Scalable structure
  • • Version control
  • • Easy updates

Collaboration

  • • Stakeholder inputs
  • • Team feedback
  • • Review process
  • • Change tracking

1. Figma's Design-First Template

The design-centric approach to product requirements

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Template Structure

  • Project Overview & Goals
  • Success Metrics
  • User Research Insights
  • Design Requirements
  • Technical Considerations
  • Timeline & Milestones

Why It's Great

  • Strong emphasis on design thinking and user experience
  • Clear connection between research and requirements
  • Visual-first approach with embedded design artifacts
  • Collaborative features for design and product teams

Best For

  • Design-heavy products and features
  • User experience-focused teams
  • Products with significant UI components
  • Cross-functional collaboration

2. Google's Data-Driven PRD

Enterprise-scale product development framework

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Template Structure

  • Executive Summary
  • Problem Statement
  • User Stories & Use Cases
  • Success Metrics & KPIs
  • Technical Architecture
  • Launch & Rollout Plan

Why It's Great

  • Strong focus on data and metrics
  • Clear alignment with business objectives
  • Comprehensive technical considerations
  • Scalable for large organizations

Best For

  • Enterprise-scale products
  • Data-driven organizations
  • Complex technical projects
  • Multi-team coordination

3. Dropbox One-Page Template

Streamlined template for rapid product development

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Template Structure

  • Problem & Opportunity
  • Solution Overview
  • Key Features & Benefits
  • Success Metrics
  • Timeline & Dependencies
  • Risks & Mitigations

Why It's Great

  • Concise one-page format forces clarity
  • Perfect for agile development cycles
  • Easy to share and iterate quickly
  • Built-in collaboration features

Best For

  • Fast-moving product teams
  • Iterative feature development
  • Early-stage products
  • Small to medium-sized teams

4. Atlassian Agile Template

Enterprise-ready template with agile principles

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Template Structure

  • Product Vision
  • User Personas & Journey Maps
  • Feature Requirements
  • User Stories & Acceptance Criteria
  • Technical Requirements
  • Release Strategy

Why It's Great

  • Deep integration with Jira and other tools
  • Built-in version control and approvals
  • Rich formatting and media support
  • Enterprise-grade security features

Best For

  • Enterprise software development
  • Agile/Scrum teams
  • Complex product ecosystems
  • Regulated industries

5. Product School Template

Industry-standard template for product managers

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Template Structure

  • Product Overview
  • Business Case & Market Analysis
  • User Requirements
  • Feature Specifications
  • Success Metrics & KPIs
  • Implementation Timeline

Why It's Great

  • Industry-validated structure
  • Comprehensive business perspective
  • Clear stakeholder communication
  • Educational annotations and tips

Best For

  • New product managers
  • Business-focused products
  • Stakeholder alignment
  • Traditional product development

6. Notion's PRD System

Modern, flexible template with database integration

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Template Structure

  • Project Database Integration
  • Linked Requirements & Tasks
  • Resource Management
  • Timeline Views
  • Team Collaboration
  • Progress Tracking

Why It's Great

  • Flexible database-driven approach
  • Rich media and embedding support
  • Connected workspace features
  • Real-time collaboration

Best For

  • Modern product teams
  • Remote collaboration
  • Cross-functional workflows
  • Knowledge management focus

7. Amazon-Style PRD Template

Customer-obsessed product development approach

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Template Structure

  • Customer Problem Statement
  • Working Backwards PR/FAQ
  • Success Metrics & KPIs
  • Go-to-Market Strategy
  • Technical Implementation
  • Launch Checklist

Why It's Great

  • Customer-first approach
  • Clear success criteria
  • Future-focused perspective
  • Comprehensive planning framework

Best For

  • Customer-focused products
  • Large-scale launches
  • Complex feature sets
  • Strategic initiatives

8. Microsoft Feature Doc

Enterprise feature development framework

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Template Structure

  • Feature Overview
  • Business Justification
  • Technical Architecture
  • Security & Compliance
  • Testing Strategy
  • Deployment Plan

Why It's Great

  • Enterprise-grade documentation
  • Strong security focus
  • Comprehensive testing approach
  • Scalable architecture emphasis

Best For

  • Enterprise software features
  • Security-critical products
  • Large-scale systems
  • Regulated environments

9. Startup-Focused Template

Lean template for rapid iteration

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Template Structure

  • Problem Validation
  • MVP Definition
  • Key Hypotheses
  • Success Metrics
  • Rapid Testing Plan
  • Iteration Strategy

Why It's Great

  • Lean startup methodology
  • Focus on validation
  • Quick iteration cycles
  • Resource-efficient approach

Best For

  • Early-stage startups
  • MVP development
  • Experimental features
  • Small, agile teams

10. AI-Enhanced PRD Template

Next-generation product documentation

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Template Structure

  • AI-Assisted Problem Analysis
  • Market Intelligence Integration
  • Smart Requirements Generation
  • Automated Validation Checks
  • Dynamic Updates
  • Predictive Analytics

Why It's Great

  • AI-powered insights and suggestions
  • Automated quality checks
  • Real-time market data integration
  • Smart template adaptation

Best For

  • Data-driven product teams
  • Complex market analysis
  • Rapid documentation needs
  • Innovation-focused products

How to Choose the Right PRD Template

Selecting the right PRD template is crucial for project success. Consider these key factors and guidelines to make an informed decision that aligns with your team's needs and product goals.

Key Selection Criteria

Organization Fit

  • Company size and maturity
  • Industry requirements
  • Existing processes
  • Documentation culture
  • Compliance needs

Project Context

  • Product complexity
  • Development methodology
  • Timeline constraints
  • Resource availability
  • Stakeholder expectations

Team Dynamics

  • Team size and structure
  • Technical expertise
  • Communication style
  • Collaboration tools
  • Remote vs. co-located

Template Customization Guide

Adaptation Strategy

  • 1. Start with the closest matching template
  • 2. Identify must-have sections
  • 3. Remove unnecessary components
  • 4. Add company-specific elements
  • 5. Test with a small project first

Best Practices

  • Keep it simple and focused
  • Maintain consistent formatting
  • Include version control
  • Document assumptions clearly
  • Get stakeholder buy-in early

Common Pitfalls to Avoid

Documentation Issues

  • × Over-documentation
  • × Unclear requirements
  • × Missing context
  • × Inconsistent formatting

Process Mistakes

  • × Skipping stakeholder review
  • × No version control
  • × Ignoring feedback
  • × Poor accessibility

Content Problems

  • × Ambiguous goals
  • × Missing success metrics
  • × Undefined scope
  • × Vague requirements

Pro Tips

  • 💡 Start with a simpler template and add complexity as needed, rather than starting with a complex template and removing elements.
  • 💡 Create a template library within your organization to maintain consistency across different projects and teams.
  • 💡 Review and update your template periodically based on team feedback and changing project needs.

🚀 Want to See PRDs in Action?

Check out our collection of real PRD examples from successful products to see how these templates are used in practice.

Have a great PRD template to share? Email us at [email protected]

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