14 Product Requirements Document (PRD) Templates

A well-crafted Product Requirements Document (PRD) is essential for successful product development. This comprehensive guide includes battle-tested PRD templates from leading tech companies, with detailed breakdowns and practical tips for each approach.

Whether you're a seasoned product manager or just starting out, you'll find templates suitable for any project scope - from startup MVPs to enterprise-scale products.

Last Updated: February 24, 2025 • 15 min read

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What Makes a Great PRD Template?

Core Components

Essential Elements

  • ✓ Clear problem statement
  • ✓ Target user personas
  • ✓ Success metrics & KPIs
  • ✓ Feature requirements
  • ✓ Technical specifications

Strategic Elements

  • ✓ Business objectives
  • ✓ Market analysis
  • ✓ Resource requirements
  • ✓ Timeline & milestones
  • ✓ Risk assessment

Key Characteristics

Clarity

  • • Clear objectives
  • • Structured format
  • • Consistent terminology
  • • Visual aids

Flexibility

  • • Adaptable sections
  • • Scalable structure
  • • Version control
  • • Easy updates

Collaboration

  • • Stakeholder inputs
  • • Team feedback
  • • Review process
  • • Change tracking

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Why The Best PRDs Separate Problem and Solution Space

The most effective product teams (Intercom, Airbnb, Asana, Miro, Basecamp) all follow one critical practice in their PRDs: They clearly separate problem exploration from solution development.

The Two-Phase Approach

Problem Space Focus

  • 1. Define the problem clearly before brainstorming solutions
  • 2. Get alignment on the problem statement with stakeholders
  • 3. Quantify the impact of solving this problem
  • 4. Validate the problem with user research
Why it matters: Jumping to solutions too quickly leads to solving the wrong problems or building features nobody wants.

Solution Space Exploration

  • 1. Brainstorm multiple solution approaches
  • 2. Evaluate tradeoffs between different solutions
  • 3. Prototype and test with real users
  • 4. Refine based on feedback before full implementation
Why it matters: A well-defined problem creates boundaries that focus creativity and lead to more effective solutions.
"I firmly believe that nailing the problem statement is the single most important step in solving any problem. It's deceptively easy to get wrong, and when done well it's a superpower of the best leaders."
— Lenny Rachitsky, former Airbnb PM

1. Shape Up Pitch Template

Basecamp's high-level project shaping framework

View Template

Template Structure

  • • Problem Statement
  • • Appetite (Time Constraint)
  • • Solution (Rough Sketches)
  • • Rabbit Holes (Potential Pitfalls)
  • • No-Gos (Explicit Boundaries)
  • • Fat Marker Sketches

Why It's Great

  • • Intentionally high-level to preserve team autonomy
  • • Focuses on boundaries, not detailed specifications
  • • Emphasis on time-boxing with "appetite" concept
  • • Proactively identifies risks and dead ends

Best For

  • • Autonomous development teams
  • • Fixed-time cycles (6-week sprints)
  • • Projects with design uncertainty
  • • Teams that value developer creativity

Customize Your Own Shape Up Pitch

Use our AI playground to generate a tailored Shape Up Pitch for your specific project needs

Prompt Template:
Generate a ShapeUp Pitch document for [my product/feature] that includes:
1. Problem Statement: Define the specific problem we're trying to solve
2. Appetite: Specify if this is a 2-week or 6-week project and why
3. Solution: Provide a high-level outline without too many details
4. Rabbit Holes: Identify potential pitfalls or areas where we could get stuck
5. No-Gos: List what's explicitly out of scope
6. Fat Marker Sketches: Describe basic visualizations of the solution
```
Replace [my product/feature] with your product details

💡 Take Your Document to the Next Level

After creating your PRD, validate your concepts quickly with a working prototype. Learn how in our Ultimate Guide to AI Prototyping for Product Managers.

2. Miro's Product Alignment Document

Collaborative canvas for aligning stakeholders

View Template

Template Structure

  • • Problem Statement
  • • User Personas
  • • User Journey Map
  • • User Needs & Pain Points
  • • Solution Requirements
  • • Success Metrics

Why It's Great

  • • Visual and interactive format
  • • Encourages collaboration and buy-in
  • • Supports multiple perspectives
  • • Facilitates real-time feedback

Best For

  • • Cross-functional teams
  • • Complex projects with many stakeholders
  • • Teams that value visual communication
  • • Teams that need to align on a shared vision

Customize Your Own Miro's Product Alignment Document

Use our AI playground to generate a tailored Miro's Product Alignment Document for your specific project needs

Prompt Template:
Generate a Miro's Product Alignment Document for [my product/feature] that includes:
1. Problem Statement: Define the specific problem we're trying to solve
2. User Personas: Describe the target users and their characteristics
3. User Journey Map: Visualize the user's experience with the product
4. User Needs & Pain Points: Identify the key needs and pain points of the users
5. Solution Requirements: Outline the features and functionalities required for the solution
6. Success Metrics: Define the key performance indicators (KPIs) for measuring success
```
Replace [my product/feature] with your product details

3. Intercom's Job Story Template

Structured format for defining user jobs and pain points

View Template

Template Structure

  • • User Personas
  • • User Jobs
  • • User Pain Points
  • • User Goals
  • • Solution Requirements
  • • Success Metrics

Why It's Great

  • • Focuses on user-centric design
  • • Encourages empathy and understanding
  • • Structured format for clarity
  • • Supports data-driven decision making

Best For

  • • User-focused product teams
  • • Teams that value user research
  • • Teams that need to understand user needs
  • • Teams that want to build products users love

Customize Your Own Intercom's Job Story Template

Use our AI playground to generate a tailored Intercom's Job Story Template for your specific project needs

Prompt Template:
Generate an Intercom's Job Story Template for [my product/feature] that includes:
1. User Personas: Describe the target users and their characteristics
2. User Jobs: Define the tasks and activities the users perform
3. User Pain Points: Identify the specific challenges and frustrations the users face
4. User Goals: Outline the desired outcomes and benefits for the users
5. Solution Requirements: Detail the features and functionalities required for the solution
6. Success Metrics: Define the key performance indicators (KPIs) for measuring success
```
Replace [my product/feature] with your product details

4. Figma's Design-First Template

Design-led approach for defining product requirements

View Template

Template Structure

  • • Problem Statement
  • • User Personas
  • • User Journey Map
  • • User Needs & Pain Points
  • • Solution Requirements
  • • Success Metrics

Why It's Great

  • • Design-led approach for clarity
  • • Encourages visual thinking
  • • Supports collaboration and alignment
  • • Facilitates early validation

Best For

  • • Design-focused teams
  • • Teams that value design thinking
  • • Teams that need to validate ideas early
  • • Teams that want to build products users love

Customize Your Own Figma's Design-First Template

Use our AI playground to generate a tailored Figma's Design-First Template for your specific project needs

Prompt Template:
Generate a Figma's Design-First Template for [my product/feature] that includes:
1. Problem Statement: Define the specific problem we're trying to solve
2. User Personas: Describe the target users and their characteristics
3. User Journey Map: Visualize the user's experience with the product
4. User Needs & Pain Points: Identify the key needs and pain points of the users
5. Solution Requirements: Outline the features and functionalities required for the solution
6. Success Metrics: Define the key performance indicators (KPIs) for measuring success
```
Replace [my product/feature] with your product details

5. Google's Data-Driven PRD

Data-focused approach for defining product requirements

View Template

Template Structure

  • • Feature Overview
  • • Business Justification
  • • Technical Architecture
  • • Security & Compliance
  • • Testing Strategy
  • • Deployment Plan

Why It's Great

  • • Enterprise-grade documentation
  • • Strong security focus
  • • Comprehensive testing approach
  • • Scalable architecture emphasis

Best For

  • • Enterprise software features
  • • Security-critical products
  • • Large-scale systems
  • • Regulated environments

Create Your Own Google-Style Data-Driven PRD

Generate a comprehensive, data-focused PRD for enterprise-grade products

Prompt Template:
Create a Google-style data-driven PRD for [product/feature] that includes:

1. Feature Overview
- Description and purpose
- Target users
- Key capabilities
- Data-driven insights

2. Business Justification
- Market opportunity
- Competitive analysis
- Revenue potential
- Strategic alignment

3. Technical Architecture
- System components
- Integration points
- Data structures
- Performance considerations

4. Security & Compliance
- Privacy requirements
- Data protection measures
- Regulatory compliance
- Security protocols

5. Testing Strategy
- Test cases and scenarios
- Quality metrics
- Performance benchmarks
- User acceptance criteria

6. Deployment Plan
- Release phases
- Rollout strategy
- Metrics monitoring
- Feedback collection

Product/Feature context:
[Add specific details about your product/feature here]
Replace [product/feature] with your product details

6. Dropbox One-Page Template

Focused, concise product spec for small features

View Template

Template Structure

  • • Feature Summary
  • • Problem Statement
  • • Success Metrics
  • • Key Requirements
  • • Design Principles
  • • Next Steps

Why It's Great

  • • Extremely concise format
  • • Design-centric approach
  • • High scannability
  • • Perfect for quick alignment

Best For

  • • Smaller feature updates
  • • Design-led teams
  • • Time-constrained teams
  • • Early concept validation

Create Your Own Dropbox One-Page PRD

Generate a concise, single-page PRD for quick alignment and focused execution

Prompt Template:
Create a Dropbox-style one-page PRD for [product/feature] that includes:

1. Feature Summary
- Brief description of the feature (1-2 sentences)
- Primary user benefit
- Core functionality

2. Problem Statement
- Current pain points
- User needs being addressed
- Market/competitive context

3. Success Metrics
- 2-3 key metrics to measure success
- Baseline measurements
- Target improvements

4. Key Requirements
- Must-have functionality (limit to 5-7 items)
- UX/UI requirements
- Technical considerations

5. Design Principles
- Key design guidelines for the feature
- Brand/product alignment
- Accessibility considerations

6. Next Steps
- Implementation timeline
- Required resources
- Immediate action items

Product/Feature context:
[Add specific details about your product/feature here]
Replace [product/feature] with your product details

7. Atlassian Agile Template

Focused on user stories and agile team workflows

View Template

Template Structure

  • • Overview & Goals
  • • User Stories
  • • User Flow
  • • Acceptance Criteria
  • • Technical Requirements
  • • Timeline & Milestones

Why It's Great

  • • Perfect for agile teams
  • • Strong user story focus
  • • Integrates with Jira
  • • Emphasizes acceptance criteria

Best For

  • • Agile/Scrum teams
  • • Teams using Atlassian products
  • • User-story driven development
  • • Iterative feature delivery

Create Your Own Atlassian-Style PRD

Generate an agile-friendly PRD with user stories and acceptance criteria

Prompt Template:
Create an Atlassian-style PRD for [product/feature] that includes:

1. Overview & Goals
- Product/feature summary
- Background and context
- Business objectives
- Success metrics

2. User Stories
- As a [user type], I want to [action], so that [benefit]
- User story mapping
- Priority levels
- Dependencies

3. User Flow
- Step-by-step user journey
- Decision points
- Error states
- Edge cases

4. Acceptance Criteria
- Functional requirements
- Non-functional requirements
- Technical constraints
- Edge cases and limitations

5. Technical Requirements
- System architecture
- API specifications
- Data models
- Security requirements

6. Timeline & Milestones
- Sprint planning
- Story mapping
- Release stages
- Testing approach

Product/Feature context:
[Add specific details about your product/feature here]
Replace [product/feature] with your product details

8. Product School Template

Educational, comprehensive PRD for training

View Template

Template Structure

  • • Problem Statement
  • • User Personas
  • • User Journey Map
  • • User Needs & Pain Points
  • • Solution Requirements
  • • Success Metrics

Why It's Great

  • • Comprehensive overview of product requirements
  • • Structured format for clarity
  • • Includes user research insights
  • • Helps align stakeholders

Best For

  • • New product teams
  • • Teams needing a structured approach
  • • Teams looking for a comprehensive guide
  • • Teams that value educational resources

9. Startup-Focused Template

Lean, adaptable format for fast-moving teams

Template Structure

  • • Problem & Opportunity
  • • Value Proposition
  • • MVP Definition
  • • Success Metrics
  • • Rapid Implementation
  • • Future Iterations

Why It's Great

  • • Minimal documentation
  • • Focus on rapid delivery
  • • Market validation emphasis
  • • Iterative approach

Best For

  • • Early-stage startups
  • • Lean product teams
  • • MVP development
  • • Market experimentation

Create Your Own Startup PRD

Generate a lean, adaptable PRD for fast-moving startup environments

Prompt Template:
Create a lean Startup-Focused PRD for [product/feature] that emphasizes rapid implementation and iteration. Include:

1. Problem & Opportunity
- Core user problem
- Market gap analysis
- Target audience profile
- Time-sensitive opportunities

2. Value Proposition
- Unique selling points
- Core differentiators
- User benefits
- Competitive positioning

3. MVP Definition
- Essential features (must-haves)
- Feature prioritization
- Scope limitations
- Technical approach

4. Success Metrics
- North star metric
- Supporting KPIs
- User adoption targets
- Revenue/growth projections

5. Rapid Implementation
- Timeline (days/weeks)
- Resource requirements
- Development approach
- Technical shortcuts/compromises

6. Future Iterations
- Post-MVP features
- Scaling considerations
- Potential pivots
- Long-term vision

Product/Feature context:
[Add specific details about your product/feature here]
Replace [product/feature] with your product details

10. Notion's PRD System

Project management tool for structured PRD creation

View Template

Template Structure

  • • Problem Statement
  • • User Personas
  • • User Journey Map
  • • User Needs & Pain Points
  • • Solution Requirements
  • • Success Metrics

Why It's Great

  • • Project management tool for structured PRD creation
  • • Easy to use and integrate with Notion's ecosystem
  • • Supports collaboration and version control
  • • Scalable and customizable

Best For

  • • Teams that prefer a project management approach
  • • Teams that need a structured format for PRD
  • • Teams that want to use Notion for project management
  • • Teams that want to maintain a single source of truth

Create Your Own Notion PRD

Generate a structured PRD using Notion's project management features

Prompt Template:
Create a Notion-style PRD for [product/feature] that includes:

1. Problem Statement
- Clear and concise description of the problem
- Target users and their pain points

2. User Personas
- Detailed descriptions of target users
- User needs and pain points

3. User Journey Map
- Visual representation of the user's experience
- Key touchpoints and pain points

4. User Needs & Pain Points
- Specific needs and pain points identified
- Market/competitive context

5. Solution Requirements
- Detailed features and functionalities
- Technical specifications
- UX/UI requirements

6. Success Metrics
- Key performance indicators (KPIs)
- Baseline measurements
- Target improvements

7. Implementation Plan
- Development phases
- Resource requirements
- Timeline and milestones
- Risk assessment and mitigation

8. Launch Strategy
- Go-to-market approach
- Marketing and communications
- User onboarding
- Feedback collection plan

Product/Feature context:
[Add specific details about your product/feature here]
Replace [product/feature] with your product details

11. Amazon-Style PRD Template

Customer-centric approach for defining product requirements

View Template

Template Structure

  • • Problem Statement
  • • User Personas
  • • User Journey Map
  • • User Needs & Pain Points
  • • Solution Requirements
  • • Success Metrics

Why It's Great

  • • Customer-centric approach for clarity
  • • Encourages visual thinking
  • • Supports collaboration and alignment
  • • Facilitates early validation

Best For

  • • Design-focused teams
  • • Teams that value design thinking
  • • Teams that need to validate ideas early
  • • Teams that want to build products users love

Customize Your Own Amazon-Style PRD

Use our AI playground to generate a tailored Amazon-Style PRD for your specific project needs

Prompt Template:
Generate an Amazon-style PRD for [product/feature] that includes:

1. Problem Statement
- Clear and concise description of the problem
- Target users and their pain points

2. User Personas
- Detailed descriptions of target users
- User needs and pain points

3. User Journey Map
- Visual representation of the user's experience
- Key touchpoints and pain points

4. User Needs & Pain Points
- Specific needs and pain points identified
- Market/competitive context

5. Solution Requirements
- Detailed features and functionalities
- Technical specifications
- UX/UI requirements

6. Success Metrics
- Key performance indicators (KPIs)
- Baseline measurements
- Target improvements

7. Implementation Plan
- Development phases
- Resource requirements
- Timeline and milestones
- Risk assessment and mitigation

8. Launch Strategy
- Go-to-market approach
- Marketing and communications
- User onboarding
- Feedback collection plan

Product/Feature context:
[Add specific details about your product/feature here]
Replace [product/feature] with your product details

12. Microsoft Feature Doc

Technical documentation template for Microsoft products

View Template

Template Structure

  • • Problem Statement
  • • User Personas
  • • User Journey Map
  • • User Needs & Pain Points
  • • Solution Requirements
  • • Success Metrics

Why It's Great

  • • Technical documentation template for Microsoft products
  • • Supports collaboration and alignment
  • • Facilitates early validation
  • • Scalable architecture emphasis

Best For

  • • Teams that develop software for Microsoft platforms
  • • Teams that need to create technical documentation
  • • Teams that want to ensure compliance with Microsoft standards
  • • Teams that want to maintain a consistent documentation style

Customize Your Own Microsoft Feature Doc

Use our AI playground to generate a tailored Microsoft Feature Doc for your specific project needs

Prompt Template:
Generate a Microsoft-style feature doc for [product/feature] that includes:

1. Problem Statement
- Clear and concise description of the problem
- Target users and their pain points

2. User Personas
- Detailed descriptions of target users
- User needs and pain points

3. User Journey Map
- Visual representation of the user's experience
- Key touchpoints and pain points

4. User Needs & Pain Points
- Specific needs and pain points identified
- Market/competitive context

5. Solution Requirements
- Detailed features and functionalities
- Technical specifications
- UX/UI requirements

6. Success Metrics
- Key performance indicators (KPIs)
- Baseline measurements
- Target improvements

7. Implementation Plan
- Development phases
- Resource requirements
- Timeline and milestones
- Risk assessment and mitigation

8. Launch Strategy
- Go-to-market approach
- Marketing and communications
- User onboarding
- Feedback collection plan

Product/Feature context:
[Add specific details about your product/feature here]
Replace [product/feature] with your product details

13. Lean UX Canvas

Hypothesis-driven product development framework

View Template

Template Structure

  • • Business Problem Section
  • • Business Outcomes
  • • User & Customer Section
  • • User Outcomes
  • • Solution Ideas
  • • Hypothesis Statements

Why It's Great

  • • Visual canvas format enhances understanding
  • • Balances business and user needs
  • • Hypothesis-driven approach reduces waste
  • • Color-coded sections for easier navigation

Best For

  • • Lean/agile product teams
  • • Teams new to product discovery
  • • Collaborative workshops
  • • Experimental product approaches

Hypothesis Statement Structure:

We believe that [doing this/building this feature/creating this experience]
For [these people/personas]
Will result in [this outcome]
We will know we're successful when [we see a measurable signal]

This format helps teams design experiments to validate their assumptions before committing to full implementation.

14. AI-Enhanced PRD Template

Next-generation approach leveraging artificial intelligence

Template Structure

  • • AI-Assisted Problem Analysis
  • • Market Intelligence Integration
  • • Smart Requirements Generation
  • • Automated Validation Checks
  • • Dynamic Updates
  • • Predictive Analytics

Why It's Great

  • • AI-powered insights and suggestions
  • • Automated quality checks
  • • Real-time market data integration
  • • Smart template adaptation

Best For

  • • Data-driven product teams
  • • Complex market analysis
  • • Rapid documentation needs
  • • Innovation-focused products