OKRs (Objectives and Key Results)

What It Is

OKRs are a goal-setting framework that creates focus, alignment, and a learning cycle for teams and organizations. The core insight: set one ambitious objective per quarter with 2-3 measurable key results, then check in weekly to maintain focus.

The key shift: Move from tracking activities ("What are we doing?") to tracking outcomes ("What progress are we making toward our goals?").

OKRs are a vitamin, not a medicine. They supercharge companies that already have their fundamentals in place (strategy, empowered teams, psychological safety). They won't fix broken organizations - they'll just reveal what's broken.

When to Use It

Use OKRs when you need to:

• Focus the team on the single most important thing for the quarter
• Align the organization so everyone knows what matters most
• Create accountability with measurable outcomes (not just activities)
• Build a learning cycle through weekly check-ins and quarterly retrospectives
• Scale leadership so founders/executives don't need to micromanage
• Accelerate progress by avoiding the "peanut butter" problem of spreading effort too thin

When Not to Use It

• You don't have a clear strategy (OKRs reveal missing strategy, they don't replace it)
• Your company lacks psychological safety
• You want to track ALL the work (OKRs are for priorities, not comprehensive task lists)
• Teams aren't empowered to decide HOW to achieve outcomes

Resources

Books:

• Radical Focus (2nd Edition) by Christina Wodtke
• Measure What Matters by John Doerr
• High Output Management by Andy Grove